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CASE STUDY:

Developing an Effective Prime Day Sales Strategy for Maximum Revenue Generation

The Goal

  • Develop a coupon campaign strategy aimed at increasing conversion rates.
  • Create highly effective advertising campaigns to maximize the utilization of the advertising budget.
  • Design a promotion strategy that effectively markets additional products and maximizes the average order value.
  • Carefully schedule all campaigns to avoid any overlap of promotions and ensure smooth execution.

THE STRATEGY

  • Established coupon campaigns prior to Prime Day with the aim of boosting conversion rates.
  • Developed promotions specifically designed to increase the average order value of each customer purchase.
  • Implemented lightning deals to drive sales of specific products.
  • Created advertising campaigns to promote coupons in the lead-up to Prime Day and products during the event.

Building a Creative Pipeline

Conversion
Rate

25%

Advertising
Revenue

 $95.5k

THE WINS

We were tasked by a client in the Beauty & Personal Care category to create a strategy for Prime Day and Countdown Week, aiming to maximize their product sales.

Our approach involved utilizing lightning deals, coupons, promotions, and increased advertising efforts to drive high-volume sales. The results were exceptional, with the client selling over $200,000 on Prime Day and surpassing $400,000 during the countdown week.

These figures represented a significant increase, more than doubling their previous best sales day in terms of units sold and revenue generated.

THE RESULTS

Our high volume of testing quickly revealed native ad units that drove significant increases in purchase volume and ROAS.

$409k↑

Countdown
Week Sales

$1.2M↑

Best Sales
Revenue

23%↑

Advertising Cost of Sales (ACOS)

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Contact Information

27 Old Gloucester Street,
London, United Kingdom,
WC1N 3AX