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CASE STUDY: HERO HEALTH

28% Higher Conversion Rate

With Audience-Driven Creative

Hero Health offers life-changing medication management through an automated pill dispenser, mobile management app, and medication delivery. Omirank helped them find a volume of high-quality customers, efficiently.

THE CHALLENGE

Intelligent Growth

Hero came to Omirank to help generate new memberships as they shifted to a subscription service model. At the same time, Hero aimed to increase its ad performance and efficiency.

Omirank put together a strategic testing plan to reach Hero’s goals. The plan included rapid testing of creative, audiences, and campaign strategies.

Audience-Driven Ad Creative

CPA

↓15%

Click-To-Purchase Conversion Rate

↑28%

THE STRATEGY

Omirank looked at each layer of the funnel to identify opportunities to scale memberships of Hero. In this research, Omirank analyzed data carefully to uncover the need to tailor messaging and creative to their two unique audiences: Caregivers and Patients.

As a result, Omirank created thumb-stopping educational videos with higher-funnel messaging for each unique audience.

Additional image and GIF creative was developed to retarget those who showed consideration to keep Hero top-of-mind and increase purchase intent.

What were the results?
Messaging tailored specifically to the Caregiver and Patient audiences resulted in a 15% lower CPA and 9% higher conversion rate than more generic messaging.

The targeted campaigns reached 57% more people, helping to drive awareness at scale. Continuous testing of new prospecting audiences drove cold purchases with compelling creative while expanding retargeting audiences to drive efficiency.

THE RESULTS

15%

lower CPA

28%

click-to-purchase conversion rate

57%

more people reached

THE WINS

Meta Video Ads

Together, we found powerful videos that spoke to Hero’s two distinct audiences.

“Omirank partnered with us to improve performance as we navigated some significant changes in our business model. Their expertise helped us grow intelligently, and they were great strategic partners.”
RAJIV RAGU
Head of Growth, Hero Health

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Contact Information

27 Old Gloucester Street,
London, United Kingdom,
WC1N 3AX