fbpx

CASE STUDY: NYDJ

How we helped NYDJ to maintain a 5x blended ROAS 🚀

The Goal

We’d been working with NYDJ in the EU since December of 2022, but in May 23 we helped them branch out into the UK market. 

A new step for the brand, in a market we specialise in. We couldn’t wait to get going.

THE STRATEGY

With a hard £20 new customer CPA target, we got to work building out a strategy to ensure we hit this.

‍As NYDJ had seen some success in the UK pre covid, they had an old dormant customer base here that we were keen to bring back in.

We implemented a full funnel strategy to ensure we could re-acquire existing customers forgotten about the brand, as well as acquiring new customers.

We built a retention campaign targeting an old UK customer list, and two prospecting campaigns:

  • Creative testing
  • Scaling

Building a Creative Pipeline

Increased
Revenue

129%

Increased
Orders

129%

THE WINS

We also used the customer list to create lookalike audiences, as we had a brand new ad account with 0 data to work with, this gave us a solid head start.

We were quickly able to identify winning creative formats, DPAs utilising intro cards to be specific. We then iterated on this by implementing different USPs to first cards to find winners.

We continued to fine tune this process, finding more winning formats that we could iterate on. We look forward to a record breaking 2024 here in the U.K with NYDJ!

THE RESULTS

Our high volume of testing quickly revealed native ad units that drove significant increases in purchase volume and ROAS.

£20↑

NCPA target
maintained

5x↑

Maintained Blended ROAS

129%↑

Increased Revenue in 6 months

Grow Faster.

Get in touch for a free strategy call to find out how you can hit your growth goals on time and on budget.

Contact Information

27 Old Gloucester Street,
London, United Kingdom,
WC1N 3AX