fbpx

CASE STUDY: OTTER

65% CVR Increase

With Interactive Landing Pages and High-Volume Creative Testing

The Goal

Otter.ai is an automated notetaking app that uses artificial intelligence and machine learning to help their customers boost productivity in meetings, lectures, dictation, and more.

Otter.ai’s goal was to grow their customer base and scale ad spend while improving their cost per acquisition.

THE STRATEGY

Increase Volume of Creative Testing

Otter.ai’s previous creative strategy used language and visuals common in the tech world. They were blending in where they needed to stand out. By testing large amounts of copy, visuals, and landing pages, we pushed creative boundaries to the edges of their brand guides to find new scroll-stopping ways of appealing to the customer.

We aggressively tested creative at high volumes and found outliers that resonated with the audience, including retro imaging, videos showcasing the software, and testimonial copy. Once finding these outliers, we quickly scaled various combinations of winners to build a large stable of ads that could maintain a strong CAC while actively scaling spend.

OMIRANK'S NEW AD STRATEGY

Retargeting CPA

↓43%

Click-To-Purchase Conversion Rate

↓65%

THE WINS

  • Focused copy on boosting productivity and customer pain points of manual notes paired with pop-art images and videos allowed Otter.ai to stand out in the competitive tech ad space.
  • A quiz-style landing page that positioned Otter.ai as the ideal solution to the customer’s urgent needs increased conversion rate 65%.
  • Restructuring their retargeting campaign with specific MOF messaging and its own landing page lowered retargeting CPA 43%.
  • These wins allowed us to scale monthly purchases by 60% while reducing overall CPA by up to 13% MoM.*
  •  

THE RESULTS

Our high volume of testing quickly revealed native ad units that drove significant increases in purchase volume and ROAS.

65%↑

Increase in CVR

43%↓

Lower Retargeting CPA

60%↑

Purchase Increase

MORE WINS

Meta Video Ads

New, energetic video design combined with clear demonstrations of the app drove strong performance across placements.

“Omirank quickly turned TikTok from an experiment into a proven, new channel for Rocksbox.”

– Samantha Taslim, Rocksbox Director of Acquisition Marketing

Grow Faster.

Get in touch for a free strategy call to find out how you can hit your growth goals on time and on budget.

Contact Information

27 Old Gloucester Street,
London, United Kingdom,
WC1N 3AX