We received a request for consultation from a seller of home and kitchen products who offers high-quality products and has garnered positive reviews.

The client had previously enlisted an inexperienced and cost-effective service provider to handle their Pay-Per-Click (PPC) advertising, and they were in need of a significant overhaul for their advertising campaigns.

The existing setup lacked a coherent bid optimization strategy and was burdened with irrelevant auto-generated keywords, causing their products to struggle against competitors and miss out on valuable conversion opportunities.

The approach in this case was straightforward. We phased out numerous underperforming existing campaigns and established new ones featuring improved keywords.

Additionally, we incorporated negative phrases to prevent any ambiguity with other products. While our primary objective was to reduce the Advertising Cost of Sale (ACoS), we introduced a set of ranking campaigns, targeting key high-impact keywords.

Our client, operating in the educational materials industry, approached us to improve their advertising performance and sales. They had previously worked with another agency that increased their advertising spend without delivering satisfactory sales results.

Our objective was to decrease their Average Cost of Sales (ACoS) by 50%, increase advertising sales by 100%, and improve organic ranking for top search terms to boost overall account sales.

Through strategic data analysis and a focused approach, we achieved these goals, significantly enhancing our client’s advertising efficiency and sales performance.