Teak came on board with us in July after running their ads internally for a while and getting pretty good results. They felt like they’d taken it as far as they could, and wanted to partner with marketing experts to take it to the next level.

The first step was building a scalable ad account by building it around the following needle moving metrics:

• MER (Marketing efficiency ratio)
• CAC (Customer acquisition costs)
• NCAC (New customer acquisition costs)
• LTV (Lifetime value)
• AOV (Average order value)
• CVR (Conversion rate)

Our ad account structure is incredibly consolidated and simple, we have one campaign for creative testing, and one campaign on a much higher budget for scaling. ALL of our time is spent on creative strategy.

Teak are constantly selling out of their best sellers, and having to move to a pre order model which has been our biggest hurdle.

✅ Rev has increased 1000% in the 5 months we’ve worked together
‍✅ Orders have increased 1000%
✅ Ad spend has been profitably increased from £50 > £500 per day
‍✅ Maintained a 7x Blended ROAS as we’ve scaled the account
✅ In channel CPA of $6 has been maintained at scale

We look forward to scaling them past £1k per day in ad spend in the coming months!