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CASE STUDY: TREATBOX

How we helped Treatbox scale from 200 orders a day in May to 600 orders a day in October 2023! 🚀

The Goal

When Treatbox partnered with us in May 2023, they’d been growing in a steady fashion but had the fundamentals in place to scale aggressively, and this was their goal. They had been spending between £1000-£1500 per day across Meta and Google ads for a while, and had hit a plateau at this level. Our favourite kind of challenge.

THE STRATEGY

Our first point of action and learnings from looking at previous data, was that we needed to consolidate the ad account, turn 10 active campaigns into 5 (max). We decided to turn off all retargeting campaigns and use Meta as a new customer acquisition tool, given the fact that Treatbox have a strong LTV and solid retention systems in place anyway, they were wasting money retargeting.

‍We knew we had to build the ad account around a few winning products, rather than testing all products everywhere. We began split testing products to find our winners with the most scale potential.

Building a Creative Pipeline

Blended
ROAS

4x

Ad
Spend

4k

THE WINS

We identified a few winning angles early that allowed us to scale:

  • Birthday present
  • Self care
  • General gifting (all occasions)

Once we nailed down winning products, with winning angles for each product, we knew we could scale hard. We built out a solid creative feedback loop system.

‍This is updated weekly with data from the previous weeks test, and this is what informs not only Treatbox’ in house content team, but our own graphic designers to keep iterating on winners and producing new ad creative based on what is currently working, and not ideas pulled from the sky.

‍Treatbox are now spending over £100k per month on ads, and we look forward to continuing to scale them aggressively in 2024 and onwards.

THE RESULTS

Our high volume of testing quickly revealed native ad units that drove significant increases in purchase volume and ROAS.

130%↑

Revenue Growth

4x↑

Blended ROAS Maintained at Scale

160%↑

Order Growth

Ready to see how creative testing can help you?

Book a free growth consultation, where we’ll go over your current paid marketing efforts and provide insights to improve performance.

Contact Information

27 Old Gloucester Street,
London, United Kingdom,
WC1N 3AX