We partnered with Turmeric Vitality in October of 2023, they have an incredibly strong Amazon presence, but had struggled to grow the D2C side, had been with several agencies but couldn’t hit their NCAC target and scale with paid advertising. CAC on Meta had been as high as £40 in some months…

First action was consolidating the ad account. We cut all campaigns and stuck with a consolidated account structure moving forward. Just one campaign for creative testing, and one campaign for scaling winners.

We excluded all existing customers from our campaigns to ensure we’re only bringing in new customers. We also opted to use Meta as an awareness tool only, meaning no retargeting. Only cold audiences, targeting people unfamiliar with the brand.

We identified several winning creatives, and a new hero product (Ashwaghanda)

We began iterations on the winning assets- As well as sending the product out to UGC creators within our network to shoot on brand, authentic content to help overcome customers pain points

January was Turmerics best ever D2C month, we spent a total of £25k on Meta and Google ads whilst achieving a £20 NCAC

We crafted great content tapping into the ‘new year new me’ angle – Return customer rate was the lowest it’s ever been at 50%

✅ Revenue increased by 116%
‍✅ NCAC decreased by 25%
‍✅ Return customer rate dropped from 80% to 50%
‍✅ Scaled Ad spend by 130% whilst hitting NCAC target at scale