CASE STUDY: ULTRA
Amazon PPC Management: Growing Campaigns from 6-Figure to 7-Figure Monthly Revenue in 6 Months (Without Needing Black Friday)
The Goal
When Ultra* first came to us, they had very common issues with their Amazon PPC management. These ranged from search term management, bids, and campaign structure.
For the project we undertook with Ultra, the main goals were to:
- Have a month‐over‐month increase in revenue.
- Keep the ACOS under 10% (in other words, Ultra wanted to spend $1 for each $10 sale.)
- Have someone who could take care of their Amazon advertising account like it was their own, so that they could focus more on high‐quality product supply and on the fast and safe delivery of those products.
After adding 14,000+ negative keywords to Ultra’s account and optimizing 720 ad groups across 17 campaigns, we’re glad to report that we’ve achieved those goals.
THE STRATEGY
After analyzing Ultra’s conversion numbers, and taking into account their profit margin for each product, we optimized their bids to increase the overall performance.
With an account of this size, we knew there would be errors.
We combed through Ultra’s entire account to identify the search terms that had extremely high ACOS. We then added the terms with high ACOS as negative keywords and added the “winning” search terms as positive keywords.
To give you a better idea of the scope, we blocked out 106 weak terms that were not related to the product and were draining the ad spend — in just 1 out of 200+ auto targeted ad groups.
If you multiply this figure accordingly, this works out to approximately 14,000 negative keywords that we added to the account.
Building a Creative Pipeline
Campaigns
17
Email
Exchange
132
THE WINS
Daft Punk would be proud of Ultra‘s strategy. Harder, Better, Faster, Stronger is what they’re aiming for.
That’s the reason why Ultra began the transition from leveraging Amazon Seller Central’s services to Amazon Marketing Services (AMS) advertising, which, on top of Sponsored Products campaigns, also bring Headline Search Ads and Product Display Ads to the table.
In the meantime, the store gets loads of 5-star reviews.
THE RESULTS
Our high volume of testing quickly revealed native ad units that drove significant increases in purchase volume and ROAS.
1M+↑
Monthly Revenue
7.14%↑
ACOS (AD COST OVER SALES)
1K+↑
Products Managed
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Contact Information
London, United Kingdom,
WC1N 3AX