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Campaign Overhaul and Creative Refresh: 2.3x Sales in 3 Months

Overview

At the start of 2020, a client turned to us following a downturn in sales primarily caused by persistent stock shortages.

Their use of BidX for advertising led to the creation of numerous campaigns, but with little oversight over their inventory levels.

As products consistently ran out of stock, customer engagement and return-rates also dwindled. Determined to boost their sales and regain command over their advertising strategy and inventory management, they started working with Omirank with the goal of doubling their sales by year’s end.

Challenges

1. Inefficient Campaign Tracking
2. Irrelevant Content
3. Decline in Ranking

Assessment

With a multitude of campaigns suffering from substandard content and irrelevant targeting, conversions were ineherently being limited.

Being unable to keep an eye on their stock levels and constantly running out of stock, their customers are prompted to look for alternatives to their products

Due to a combination of them lacking an effective SEO strategy, underperforming campaigns, and OOS products, sales were greatly hindered resulting in a decline in search rankings.

Lacking comprehensive SEO tactics, combined with consistent stock unavailability, hindered sales growth and caused a decline in search rankings.

Approach

Segregation is Key

Rather than adding all products in a single campaign, we refined our approach by focusing on the products that accounted for 87% of the client’s sales. By enriching them with more relevant keywords and categorizing match types within each ad group, we were able to minimize overlap and accurately target our audience.

Creative Refresh

Every product listing received a comprehensive update, featuring new and improved content, refreshed text, additional images, and videos to further support our advertising campaigns. We also incorporated secondary images that included FAQs and detailed product features, aimed at boosting conversion rates.

Improved SEO and Visibility

To improve brand visibility and product findability in Amazon and Google search results, we added backend search terms to all listings. We also incorporated high-performing keywords into product titles and PPC campaigns to amplify our Share of Voice.

Approach

Segregation is Key

Rather than adding all products in a single campaign, we refined our approach by focusing on the products that accounted for 87% of the client’s sales. By enriching them with more relevant keywords and categorizing match types within each ad group, we were able to minimize overlap and accurately target our audience.

Creative Refresh

Every product listing received a comprehensive update, featuring new and improved content, refreshed text, additional images, and videos to further support our advertising campaigns. We also incorporated secondary images that included FAQs and detailed product features, aimed at boosting conversion rates.

Improved SEO and Visibility

To improve brand visibility and product findability in Amazon and Google search results, we added backend search terms to all listings. We also incorporated high-performing keywords into product titles and PPC campaigns to amplify our Share of Voice.

Results

2.3x Sales

Sales surged with a 2.3x increase in just three (3) months, beating the client’s goal of 1 year.

14% ACOS Reduction

Saw a notable 14% reduction in average ACoS., dropping their ACOS from 36.13% to 22.02% over a 6-month period.

First-Page Ranking

Achieved a first-page ranking for multiple keywords with over 125,000 search volume.

Our Case Studies

Campaign Overhaul and Creative Refresh: 2.3x Sales in 3 Months

Reduced ACoS and increased sales by focusing on the top selling products, a creative refresh, and SEO optimization with high-performing keywords.

14% Reduction in ACoS

+130% Sales in 3 Months

First Page KW Ranking

Re-establishing Brand Trust and Capturing the Market

Observed a significant boost in purchase rates, reflecting enhanced conversions and increased sales.

100% Buy Box Ownership

310% Run Rate Growth

12-Month Goal in 5.5 Months

Taking Down Unauthorized Sellers and Dominating the Platform

Utilized brand-exclusive opportunities such as kits, bundles, and upsells supported by ads, a creative refresh, and a streamlined supply chain.

59% Year-on-Year Revenue Growth

+93% Branded Search Volume

+64% Conversion Rate

Long-Tails Go A Long Way: 303% Sales Increase in 8 Months

Increased organic sales while retaining the ACoS by overhauling the ads and incorporating long-tail keywords in the ad campaigns.

19% Reduction in ACoS

+73.2% Sales Increase in 3 Months

+303% Sales Increase in 8 Months

From Bankruptcy to ROI Positive in 6 Months

Increased revenue and PPC sales by widening the initial touch point, implementing keyword segregation, and improving their inventory management.

16.7x Growth in PPC Sales

+173% Monthly Revenue

+77.33% Conversion Rate

Meticulous Optimization: 117% Year-on Year Growth

Yielded a high YoY growth and lower ACoS with enhanced product content, improving the messaging, and leveraging custom audience segments.

5.77x Highest Recorded ROAS

42% Reduction in ACoS

117% Year-on-Year Growth

Our Results

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