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From Bankruptcy to ROI Positive in 6 Months

Overview

During the pandemic, a particular client who was already on the verge of closing their store took their chance on Omirank.

When they reached out, they were already well into 2.5 months of constantly declining sales and were only a few thousands away from filing for bankruptcy.

After conducting an audit on their account and assets, our team was able to identify three (3) key action points that we aimed to address immediately.

Challenges

1. ACOS for the past 2.5 months was already at 55.3%
2. Constantly Declining Sales
3. 2 Failed Product Launches

Assessment

This client in particular had pretty straightforward problems.

With hundreds of campaigns running simultaneously, this client faced challenges when it came to tracking and optimizing their campaigns properly.

Combined with their poor inventory management, they would have products that would always run out of stock, resulting in a lot of ad waste and loss in customers.

Approach

Widening the Initial Touch Point

By maximizing the advertising budget, we extended our reach, capitalizing on underused keywords and focusing on long-tail variations.

Keyword Segregation

We organized campaigns by segregating keywords based on search volume, ensuring that lower traffic keywords were not overshadowed by those with higher traffic, in terms of ad budget allocation.

Ad Format Variety

Incorporating Sponsored Brand Video and Sponsored Display Ads into our campaign assortment proved exceptionally cost-efficient, consuming less than half of the Client’s advertising budget.

Listing Optimization

We revamped the positioning of products to augment PPC effectiveness, focusing on feature highlights, images, videos, titles, and backend keywords. By the time of launch, these listings were thoroughly optimized.

Inventory Management

Because of their current inventory management system, they had a tendency to underorder stocks, resulting in failed product launches. On top of everything, Omirank’s warehouse and fulfillment team also assisted this particular client in creating a more streamlined system to manage their inventory – making sure that stocks are always available at healthy levels.

Approach

Widening the Initial Touch Point

By maximizing the advertising budget, we extended our reach, capitalizing on underused keywords and focusing on long-tail variations.

Keyword Segregation

We organized campaigns by segregating keywords based on search volume, ensuring that lower traffic keywords were not overshadowed by those with higher traffic, in terms of ad budget allocation.

Ad Format Variety

Incorporating Sponsored Brand Video and Sponsored Display Ads into our campaign assortment proved exceptionally cost-efficient, consuming less than half of the Client’s advertising budget.

Listing Optimization

We revamped the positioning of products to augment PPC effectiveness, focusing on feature highlights, images, videos, titles, and backend keywords. By the time of launch, these listings were thoroughly optimized.

Inventory Management

Because of their current inventory management system, they had a tendency to underorder stocks, resulting in failed product launches. On top of everything, Omirank’s warehouse and fulfillment team also assisted this particular client in creating a more streamlined system to manage their inventory – making sure that stocks are always available at healthy levels.

Results

+173% Monthly Revenue

Achieved a 173% rise in average monthly revenue over six months, culminating in a 291.7% increase by the end of the 12th month.

16.7x PPC Sales

Experienced a 16.7x growth in monthly PPC sales coupled with a 42.3% reduction in ACoS within a 3-month period.

+77.33% CVR

Achieved a first-page ranking for multiple keywords with over 125,000 search volume.

Our Case Studies

Campaign Overhaul and Creative Refresh: 2.3x Sales in 3 Months

Reduced ACoS and increased sales by focusing on the top selling products, a creative refresh, and SEO optimization with high-performing keywords.

14% Reduction in ACoS

+130% Sales in 3 Months

First Page KW Ranking

Re-establishing Brand Trust and Capturing the Market

Observed a significant boost in purchase rates, reflecting enhanced conversions and increased sales.

100% Buy Box Ownership

310% Run Rate Growth

12-Month Goal in 5.5 Months

Taking Down Unauthorized Sellers and Dominating the Platform

Utilized brand-exclusive opportunities such as kits, bundles, and upsells supported by ads, a creative refresh, and a streamlined supply chain.

59% Year-on-Year Revenue Growth

+93% Branded Search Volume

+64% Conversion Rate

Long-Tails Go A Long Way: 303% Sales Increase in 8 Months

Increased organic sales while retaining the ACoS by overhauling the ads and incorporating long-tail keywords in the ad campaigns.

19% Reduction in ACoS

+73.2% Sales Increase in 3 Months

+303% Sales Increase in 8 Months

From Bankruptcy to ROI Positive in 6 Months

Increased revenue and PPC sales by widening the initial touch point, implementing keyword segregation, and improving their inventory management.

16.7x Growth in PPC Sales

+173% Monthly Revenue

+77.33% Conversion Rate

Meticulous Optimization: 117% Year-on Year Growth

Yielded a high YoY growth and lower ACoS with enhanced product content, improving the messaging, and leveraging custom audience segments.

5.77x Highest Recorded ROAS

42% Reduction in ACoS

117% Year-on-Year Growth

Our Results

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