From Bankruptcy to ROI Positive in 6 Months
Overview
During the pandemic, a particular client who was already on the verge of closing their store took their chance on Omirank.
When they reached out, they were already well into 2.5 months of constantly declining sales and were only a few thousands away from filing for bankruptcy.
After conducting an audit on their account and assets, our team was able to identify three (3) key action points that we aimed to address immediately.
Challenges
1. ACOS for the past 2.5 months was already at 55.3%
2. Constantly Declining Sales
3. 2 Failed Product Launches
Assessment
This client in particular had pretty straightforward problems.
With hundreds of campaigns running simultaneously, this client faced challenges when it came to tracking and optimizing their campaigns properly.
Combined with their poor inventory management, they would have products that would always run out of stock, resulting in a lot of ad waste and loss in customers.
Approach
Widening the Initial Touch Point
By maximizing the advertising budget, we extended our reach, capitalizing on underused keywords and focusing on long-tail variations.
Keyword Segregation
We organized campaigns by segregating keywords based on search volume, ensuring that lower traffic keywords were not overshadowed by those with higher traffic, in terms of ad budget allocation.
Ad Format Variety
Incorporating Sponsored Brand Video and Sponsored Display Ads into our campaign assortment proved exceptionally cost-efficient, consuming less than half of the Client’s advertising budget.
Listing Optimization
We revamped the positioning of products to augment PPC effectiveness, focusing on feature highlights, images, videos, titles, and backend keywords. By the time of launch, these listings were thoroughly optimized.
Inventory Management
Because of their current inventory management system, they had a tendency to underorder stocks, resulting in failed product launches. On top of everything, Omirank’s warehouse and fulfillment team also assisted this particular client in creating a more streamlined system to manage their inventory – making sure that stocks are always available at healthy levels.
Approach
Widening the Initial Touch Point
By maximizing the advertising budget, we extended our reach, capitalizing on underused keywords and focusing on long-tail variations.
Keyword Segregation
We organized campaigns by segregating keywords based on search volume, ensuring that lower traffic keywords were not overshadowed by those with higher traffic, in terms of ad budget allocation.
Ad Format Variety
Incorporating Sponsored Brand Video and Sponsored Display Ads into our campaign assortment proved exceptionally cost-efficient, consuming less than half of the Client’s advertising budget.
Listing Optimization
We revamped the positioning of products to augment PPC effectiveness, focusing on feature highlights, images, videos, titles, and backend keywords. By the time of launch, these listings were thoroughly optimized.
Inventory Management
Because of their current inventory management system, they had a tendency to underorder stocks, resulting in failed product launches. On top of everything, Omirank’s warehouse and fulfillment team also assisted this particular client in creating a more streamlined system to manage their inventory – making sure that stocks are always available at healthy levels.
Results
+173% Monthly Revenue
Achieved a 173% rise in average monthly revenue over six months, culminating in a 291.7% increase by the end of the 12th month.
16.7x PPC Sales
Experienced a 16.7x growth in monthly PPC sales coupled with a 42.3% reduction in ACoS within a 3-month period.
+77.33% CVR
Achieved a first-page ranking for multiple keywords with over 125,000 search volume.