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Re-establishing Brand Trust and Capturing the Market

Overview

A premium phone accessory brand with a D2C approach that’s also available in select retail outlets started working with us in 2021.

Due to unauthorized sellers however, their reputation took a hit, resulting in decreased customer satisfaction and overall market share.

Challenges

1. Loss in Market Share
2. Lack of Brand Trust
3. Decrease in Revenue

Assessment

Our client’s Amazon presence was compromised by unauthorized sellers who negatively impacted the brand with substandard representation, low-quality content, and inconsistent pricing.

Our client aimed to regain control over their Amazon channel, enhance their online image, and ultimately increase revenue through the platform.

Certain measures will need to be taken in order to safeguard the brand, and re-establish the trust of consumers.

Approach

Safeguarding the Brand

Employing advanced listing scraping technology, we pinpointed and collaborated with the brand to eradicate all unauthorized sellers. This action helped stabilize prices, resolve channel conflicts, and harness the brand’s existing demand.

Market Share Acquisition

By harnessing the full spectrum of Amazon’s advertising resources, we significantly increased visibility for our client in their category, enabling the brand to effectively gain market share from principal competitors.

Dominate and Scale

Omirank utilized comprehensive Amazon merchandising and advertising capabilities to broaden the brand’s reach and maximize each customer’s lifetime value.

This included employing programs like DSP and Subscribe & Save, specifically tailored for our client.

Approach

Safeguarding the Brand

Employing advanced listing scraping technology, we pinpointed and collaborated with the brand to eradicate all unauthorized sellers. This action helped stabilize prices, resolve channel conflicts, and harness the brand’s existing demand.

Market Share Acquisition

By harnessing the full spectrum of Amazon’s advertising resources, we significantly increased visibility for our client in their category, enabling the brand to effectively gain market share from principal competitors.

Dominate and Scale

Omirank utilized comprehensive Amazon merchandising and advertising capabilities to broaden the brand’s reach and maximize each customer’s lifetime value.

This included employing programs like DSP and Subscribe & Save, specifically tailored for our client.

Results

Buy Box Secured

Successfully eliminated all unauthorized sellers, securing branded demand consistently for the past 3 years.

3.1x Run Rate Growth

Achieved a 310% increase in run rate within a span of less than two years.

Exceeded Sales Goals

Reached the 12-month sales target in just 5.5 months, 6.5 months ahead of schedule.

Our Case Studies

Campaign Overhaul and Creative Refresh: 2.3x Sales in 3 Months

Reduced ACoS and increased sales by focusing on the top selling products, a creative refresh, and SEO optimization with high-performing keywords.

14% Reduction in ACoS

+130% Sales in 3 Months

First Page KW Ranking

Re-establishing Brand Trust and Capturing the Market

Observed a significant boost in purchase rates, reflecting enhanced conversions and increased sales.

100% Buy Box Ownership

310% Run Rate Growth

12-Month Goal in 5.5 Months

Taking Down Unauthorized Sellers and Dominating the Platform

Utilized brand-exclusive opportunities such as kits, bundles, and upsells supported by ads, a creative refresh, and a streamlined supply chain.

59% Year-on-Year Revenue Growth

+93% Branded Search Volume

+64% Conversion Rate

Long-Tails Go A Long Way: 303% Sales Increase in 8 Months

Increased organic sales while retaining the ACoS by overhauling the ads and incorporating long-tail keywords in the ad campaigns.

19% Reduction in ACoS

+73.2% Sales Increase in 3 Months

+303% Sales Increase in 8 Months

From Bankruptcy to ROI Positive in 6 Months

Increased revenue and PPC sales by widening the initial touch point, implementing keyword segregation, and improving their inventory management.

16.7x Growth in PPC Sales

+173% Monthly Revenue

+77.33% Conversion Rate

Meticulous Optimization: 117% Year-on Year Growth

Yielded a high YoY growth and lower ACoS with enhanced product content, improving the messaging, and leveraging custom audience segments.

5.77x Highest Recorded ROAS

42% Reduction in ACoS

117% Year-on-Year Growth

Our Results

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