Re-establishing Brand Trust and Capturing the Market
Overview
A premium phone accessory brand with a D2C approach that’s also available in select retail outlets started working with us in 2021.
Due to unauthorized sellers however, their reputation took a hit, resulting in decreased customer satisfaction and overall market share.
Challenges
1. Loss in Market Share
2. Lack of Brand Trust
3. Decrease in Revenue
Assessment
Our client’s Amazon presence was compromised by unauthorized sellers who negatively impacted the brand with substandard representation, low-quality content, and inconsistent pricing.
Our client aimed to regain control over their Amazon channel, enhance their online image, and ultimately increase revenue through the platform.
Certain measures will need to be taken in order to safeguard the brand, and re-establish the trust of consumers.
Approach
Safeguarding the Brand
Employing advanced listing scraping technology, we pinpointed and collaborated with the brand to eradicate all unauthorized sellers. This action helped stabilize prices, resolve channel conflicts, and harness the brand’s existing demand.
Market Share Acquisition
By harnessing the full spectrum of Amazon’s advertising resources, we significantly increased visibility for our client in their category, enabling the brand to effectively gain market share from principal competitors.
Dominate and Scale
Omirank utilized comprehensive Amazon merchandising and advertising capabilities to broaden the brand’s reach and maximize each customer’s lifetime value.
This included employing programs like DSP and Subscribe & Save, specifically tailored for our client.
Approach
Safeguarding the Brand
Employing advanced listing scraping technology, we pinpointed and collaborated with the brand to eradicate all unauthorized sellers. This action helped stabilize prices, resolve channel conflicts, and harness the brand’s existing demand.
Market Share Acquisition
By harnessing the full spectrum of Amazon’s advertising resources, we significantly increased visibility for our client in their category, enabling the brand to effectively gain market share from principal competitors.
Dominate and Scale
Omirank utilized comprehensive Amazon merchandising and advertising capabilities to broaden the brand’s reach and maximize each customer’s lifetime value.
This included employing programs like DSP and Subscribe & Save, specifically tailored for our client.
Results
Buy Box Secured
Successfully eliminated all unauthorized sellers, securing branded demand consistently for the past 3 years.
3.1x Run Rate Growth
Achieved a 310% increase in run rate within a span of less than two years.
Exceeded Sales Goals
Reached the 12-month sales target in just 5.5 months, 6.5 months ahead of schedule.