Taking Down Unauthorized Sellers and Dominating the Platform
Overview
A high-end skincare brand for men, known for its D2C approach and presence in upscale retail outlets, was exploring strategies to expand its growth on Amazon.
However, due to unauthorized sellers primarily dominating the platform, it was extremely challenging for them to establish a foothold.
Challenges
1. Lack of Brand Awareness
2. Poor Use of Creatives
3. Overly Conservative Execution of Ads
Assessment
Before collaborating with us, the brand faced challenges in identifying how conflicts between sales channels were causing substantial losses due to unauthorized sellers.
They also struggled to fully leverage the potential of Amazon in terms of creative presentation, advertising strategies, and merchandising opportunities.
Because of this, our team at Omirank was challenged to find ways on how to quell these sellers so our client could start generating more revenue from the platform.
Approach
Creative Refresh
Omirank revamped the brand’s presence on Amazon by overhauling the product pages, the brand store, and advertising materials. This included incorporating videos to broaden reach and optimize the value extracted from every potential customer interaction.
Cleanup and Damage Control
Our team focused on eliminating unauthorized sellers from the platform. And while it was extremely challenging to secure a clean Buy Box, we instead shifted our focus to exclusive opportunities for the brand such as kits, bundles, along with other upsells – all supported by ads that were being ran on other platforms outside of Amazon.
Strategic Recalibration
Previously, the brand used advertising defensively, mainly targeting branded terms. Omirank developed a strategy geared towards amplifying investment to attract new-to-brand users while sustaining a robust return on ad spend (ROAS).
Streamlining the Supply Chain
In preparation for peak sales seasons and amidst supply chain slowdowns, Omirank’s warehouse offered additional support to expedite FBA deliveries. We also guided the client on varied shipping methods from their warehouses, ensuring quicker inventory check-ins and minimizing stock shortages.
Approach
Creative Refresh
Omirank revamped the brand’s presence on Amazon by overhauling the product pages, the brand store, and advertising materials. This included incorporating videos to broaden reach and optimize the value extracted from every potential customer interaction.
Cleanup and Damage Control
Our team focused on eliminating unauthorized sellers from the platform. And while it was extremely challenging to secure a clean Buy Box, we instead shifted our focus to exclusive opportunities for the brand such as kits, bundles, along with other upsells – all supported by ads that were being ran on other platforms outside of Amazon.
Strategic Recalibration
Previously, the brand used advertising defensively, mainly targeting branded terms. Omirank developed a strategy geared towards amplifying investment to attract new-to-brand users while sustaining a robust return on ad spend (ROAS).
Streamlining the Supply Chain
In preparation for peak sales seasons and amidst supply chain slowdowns, Omirank’s warehouse offered additional support to expedite FBA deliveries. We also guided the client on varied shipping methods from their warehouses, ensuring quicker inventory check-ins and minimizing stock shortages.
Results
+59% Revenue Growth
With an impressive 76.69% increase in Virtual Bundle revenue, the brand also saw a 59% year-on-year revenue growth on the platform.
+93% Branded Search Volume
Since they started working with Omirank, the client has seen a +93% increase in Branded Search Volume.
+64% CVR
The brand also saw a 64% increase in CVR attributed to enhanced creative content and our strategies with PPC.